WHO WE ARE AND WHY
Ivy Paperie is a Napa Valley–based watercolor design studio and stationery brand, dedicated to creating artful work that blends beauty with purpose. Founded by artist Ivy Zellmer, the studio captures the essence of places, moments, and personality, transforming them into designs that inspire and leave a lasting impression.
As a design studio, we partner with businesses, restaurants, wineries, resorts, and individuals on bespoke illustration and branding projects, ranging from custom maps and menus to wine labels, packaging, and keepsakes. Each piece is crafted to capture a sense of place and personality, leaving a lasting impression on guests and audiences alike.
As a stationery and paper goods business, our wholesale collection of greeting cards, prints, and gifts can be found in shops and boutiques, offering timeless and whimsical designs inspired by everyday beauty, travel, and lifestyle.
At the heart of Ivy Paperie is a belief in the power of thoughtful details: the art of a handwritten note, the joy of a beautifully set table, and the charm of fresh flowers from the garden. These simple rituals inspire everything we create, elevating the ordinary into something memorable.
xx, Ivy + the Ivy Paperie Team
ABOUT IVY
With a lifelong love of paper and artful entertaining, Ivy created her first stationery series at the age of nine, bundling up handmade papers and mailing them across the country—an early love letter to handwritten correspondence. By fourteen, she was hosting her own dinner parties, setting tables with care and discovering the joy of creating beauty for others.
As a young woman, Ivy studied abroad in Paris and traveled throughout France, an experience that forever shaped her way of living and her artistic aesthetic. After an accomplished career in dentistry, she co-founded the Pay It Forward Flowers happiness grant project for the Town of Yountville, which encouraged small acts of beauty and generosity through floral gifting. While sketching a field of flowers for the project, Ivy picked up watercolor for the very first time, and was instantly hooked. What began as a personal exploration soon grew into a calling.
Today, all of these passions come together in Ivy Paperie, a Napa Valley watercolor design studio and stationery brand. Through bespoke illustration, branding, and a wholesale line of paper goods, Ivy captures the essence of places, moments, and everyday beauty—sharing joy, sparking connection, and celebrating the charm found in life’s details.